Hello there I'm Jade

Hello there I'm Jade

Hello there I'm Jade

As a Service & UX designer with 2+ years of hands-on experience, I specialize in mixed-methods research and translating insights into digital solutions. My work spans B2C products, the public sector, and the education domains, with a focus on creating human-centered experiences with social impact.

My Design DNA

Human-Centered Inquiry

Instead of listening to what people are saying, observing what they do can catch the real experience. I agree with "Good design research is driven by understanding rather than data".

Insight-Oriented Decision

Problem-solving is not only about finding answers. It starts with asking the right questions through research.

Systemic Thinking

I consider micro, meso, and macro-level details and addressing both immediate needs and long-term impact.

Education

Sep. 2023 - 2025, Delft University of Technology (TU Delft)

MSc. Design for Interaction

Sep. 2022 - Feb. 2023, Eindhoven University of Technology (TU/e)

Exchange program fall 2022, Industrial Design

Sep. 2021 - Jun. 2023

National Taiwan University of Science and Technology

M.A. in Industrial Design

Sep. 2017 - Jun. 2021

National Taiwan University of Science and Technology

B.A. in Industrial Design

Experience

Nov. 2025 - Now, Netherlands

UX Designer (Internship)

@ StudyPortals

• Refined core UI components and authored usage guidelines to ensure consistent and scalable use of the design system.

• Redesigned the UX flow of content card on the high-traffic Study Page, significantly boosting click-through rates on the call-to-action button and driving increased revenue.

• Conducted the 2025 NPS analysis, identifying key pain points and opportunities from user comments to inform 2026 product strategy.

Feb. 2025 - Jun.2025, Netherlands

Service designer (Graduation project)

@ Master's thesis with the municipality of The Hague & Erasmus Social Design Hub (ESDH)

• Led an end-to-end service design project addressing bulky waste misplacement in The Hague.

• Interviewed 11 participants and identified 5 key factors impacting bulky waste disposal habits in The Hague.

• Facilitated a co-design workshop with 7 stakeholders, including policy makers, The Hague citizens, and designers, to align diverse needs and conclude 2 design solutions.

• The final bulky waste service design concept was evaluated by 9 The Hague citizens, policymakers from the Clean City department, and the Chain director of Clean City( ketenregisseur schone stad), proving its positive potential in transportation support and raising social awareness.

Apr. 2023 - May. 2023, Taiwan

Freelance design researcher

@ Ministry of Digital Affairs of Taiwan

• Collaborated with 2 researchers to investigate challenges in digital public services development.

• Interviewed 5 experts in public digital services and delivered a research report with recommendations to improve service development processes in the public sector.

Sep. 2021- Jun. 2022, Taiwan

Service design researcher

@ Service Design Lab at National Taiwan University of Science and Technology

• Led a year-long service design project aiming to improve health care for the elderly, in collaboration with the Wolong community in Taipei and the national health center.

• Facilitated user research and co-creation workshops with the community leader and residents to align needs among stakeholders.

• Delivered a community digital service for the elderly to receive health information.

Aug. 2020 - Sep. 2020, Taiwan

Design research intern

@ Taiwan Design Research Institute (TDRI)

• Conducted observations and interviewed station staff in the railway station, and analyzed 10+ global railway cases to inform rebranding strategy proposals for Taiwan Railways Administration.

Personal Interest

Culture explorer

I love historical contexts, joining live tours, and observing cultural details deepen my appreciation for how people live and create. I’m also fascinated by concept stores and curated product selections, which subtly shape my design aesthetic.

Foodie

I love to discover new cuisines and make them by myself.

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